About The Changing Buyer
AI is changing how customers discover, evaluate and choose. A customer may ask an agent to compare options before visiting a website. An engineering team may reconsider what it can build rather than buy. A competitor may use AI to deliver something that previously took a much larger team.
The Changing Buyer is a publication for marketers and founders about those shifts: who and what now shapes a buying decision, how competition is changing, and what businesses can do next.
What you’ll find here
Essays, interpretations of new research, and clearly labelled forecasts. The publication follows the evidence, including evidence that an apparent shift is overstated or that a familiar approach still works. It separates what has been observed from what is a hypothesis or a scenario.
The first essays are being prepared now.
The sister site
For practical methods that respond to these changes, see Adaptive Marketing.
Contact
Write to hello [at] thechangingbuyer [dot] com. Replace [at] with @ and [dot] with a period.